Top 5 Predicted Wellness Trends in 2023

After stagnation during the COVID-19 pandemic, the global health and wellness market has soared, and spending on personal wellness has risen to new heights. According to Statista, the global wellness market reached $5.59 trillion in 2022 and is expected to reach nearly $7 trillion by 2025. The interest in leading a healthier lifestyle has supercharged the wellness industry's growth, which looks to continue growing in the future.

Health and Well-being are seen through a broader and much more sophisticated lens, with many consumers looking for more personalized services and products, especially related to mental and physical health, which keeps giving birth to new wellness trends each year. So, what new wellness trends should we be expecting in 2023?



5 Wellness trends that will be a hit in 2023


  1. Food Wellness

As the sustainable eating movement has grown in recent years, we will see a continuation of this growth in 2023, along with the increase in locally produced food, organic food, and mindful eating movements. In addition, according to a survey made by McKinsey, we’ll see a rise in nutrition apps and healthy subscription food services. More than a third of consumers worldwide report that they "probably" or "definitely" plan to continue or increase their spending on nutrition apps and healthy subscription food services over the new year. 


  1.  Facial Yoga

Face yoga is a routine made up of massages and exercises that help to stimulate the muscles, skin, and lymphatic system around the facial area. There are already over 300 Certified Face Yoga Method Teachers worldwide, and many people are participating in this new trend due to the benefits it has for the face. At home, facial exercise regimes are thought to soften and relax the facial muscles, relieve stress, and improve the visual appearance of the skin.


  1. Eastern Medicine for Self-Care

In 2022 holistic wellness became very popular, and we expect this to continue in 2023. Herbal remedies inspired by traditional Chinese medicine and ancient practices aimed to improve the functioning of the body, psychological health, and appearance of the skin will become very popular in 2023. These herbal remedies will introduce new self-care rituals and habits, changing how we live our lives forever by using ancient Chinese techniques adapted for modern-day living. 


  1. Mental Health Trends

There's a trend on TikTok called the 'villain era' in which people set healthy boundaries for themselves by putting an end to pleasing people and addressing their needs first. As said by a coach and senior director of performance psychology at Exos, Sarah Sarkis: "While the trend means well, we shouldn't be vilifying taking a step away from pleasing others to prioritize our own needs and well-being. If we are always pleasing others but never addressing our own needs, who are we actually being a villain to? Ourselves perhaps? Is that OK?" Our answer? No, it is not. 2023 is the year for satisfying our needs first, and many people seem to agree! We predict that similar health advocacy trends will continue in 2023 and expand into different forms we are yet to see.


  1.  Immune Health

Living through a global health crisis has made people highly aware of their immune systems, which has led to an uplift in immune balancers and supplements in 2022. As a result, optimizing your immune system is trending more than ever, with multiple brands offering many different supplements to boost your immune and gut health and relieve stress and anxiety. Expect supplements such as magnesium, B-complex vitamins, L-theanine, melatonin, valerian, chamomile, and cannabidiol (CBD) to become more prevalent in 2023, as they’re linked to better sleep and lower levels of stress and anxiety.

We hope our predictions for 2023 are correct!

Do you think we missed something?

What wellness trends do you think will be popular in 2023?

Let us know by sending a message to one of our social media accounts. 


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Written By: Sara Bahar

A content creator, copywriter, and wellness advocate. 

Sara Bahar | Linkedin


Corrections By: Jonas Leskevicius