Trending Wellness Practices on Social Media
If we look at the wellness hashtag alone, it has around 2.4 billion posts on both Instagram and TikTok combined. The term wellness is widely searched and includes every imaginable aspect of health and mindfulness; it encompasses everything from exercise and sleep to nutrition and emotional self-care.
Mindfulness and self-care are the foundation of today’s modern wellness movements. As a result, we see an increasing demand for products and services in these two wellness practices, which continue to excite audiences and give birth to new wellness trends. So which of these recent wellness trends are currently popular?
5 Top social media wellness practices:
The internet age has revolutionised how we live our lives to a great extent; this is true when we look at the ways that people have changed their fitness habits through the years, from the first home fitness VHS tapes to Youtube and TikTok content creators that have helped us stay fit all these years. The pandemic saw a massive increase in at-home fitness content; this is primarily due to fitness centres around the globe being forced to shut their doors without clarity on when they’ll be able to re-open again. In addition, the interest among consumers to move away from busy gyms and into their living rooms has also continued to grow in a post-pandemic world. According to GlobeNewswire¹, the global online fitness market grew to $16.15 billion in 2022. Analysts expect it to grow further to $79.87 billion in 2026. We’re not sure if this is signalling a decline in physical gym attendance globally, but we’re certain that at-home fitness will continue rapidly growing.
With so much scientific evidence available, we’re now aware of not only how the food we consume affects us but also how it affects the planet. Climate change is one of the biggest challenges the world is facing right now, and this will probably continue for generations to come. That is unless people start changing their lifestyles and eating habits. Proprietors of the plant-based diet are doing precisely that; By opting for more organic, locally-sourced, dairy-free, vegan foods, they are minimising our planet's carbon footprint, keeping their diet free from mass-produced meat and dairy products by consuming more veggies and organic foods, sourced locally. The plant-based movement continues to be a trending wellness topic across social media channels. Thousands of content creators are sharing their vegan recipes on TikTok, Instagram, and other platforms. As climate change becomes more and more evident in our world, we believe that the plant-based diet is here to stay for years to come.
Supplements and multivitamins play a significant role in our overall health and well-being. They make it easier to tackle any deficiencies we might have in our bodies and help us ensure we’re getting all the daily nutrients we need to remain healthy. Nowadays, every celebrity or influencer has a brand deal with at least one supplement company they promote across their social media channels. Whether it’s for hair, skin, nails, better organ functioning, immune system, or other, the supplement trend is very popular. We’re uncertain if this popularity will continue rising, but it seems impossible to escape for now.
Yoga has become a popular trend on Instagram. Many users share their practices and spiritual journeys through reels and tiktoks, with new yoga-related trending sounds popping up all the time. In addition, more and more yoga teachers and studios use their platforms to share their knowledge and promote their classes, workshops, and even retreats. Instagram, for example, has allowed for the democratisation of yoga, making it accessible to a wider audience; it even popularised the aesthetic side of yoga, with many yoga teachers sharing pictures of themselves in picturesque locations, wearing trendy yoga clothing, and showing off advanced yoga poses. This has led to a rise in "yoga tourism", with certain places around the world now being synonymous with yoga retreats, often due to their "Instagrammable" locations.
On the opposite spectrum, we see some critical views of this sudden popularity in ‘yoga tourism’ and modern yoga aesthetics. Many dedicated yogis explain that this sudden interest in yoga only promotes a superficial and unrealistic view of the practice and that the social media representation of yoga is far from authentic.
Burning herbs, especially sage — also known as cleansing, is an ancient spiritual ritual practised in the west for a while now. However, it seems to be at the peak of its popularity. It’s believed that burning sage can be used for healing, relieving spiritual obstacles, and lifting one’s spirit to banish any negativity in our environment. This practice is meant to invite and make space for positive energy by cleansing the environment of any past trauma that might still linger. Sage, Salvia bundles, and other herbs are now accessible and easy to find more than ever before, thanks to the growing popularity of this practice.
According to the latest trend report from Twitter Marketing², wellness-related topics have seen a significant increase in engagement rate, an increase of 84% year-over-year. This rapid growth is set to continue across social media channels as new or still unexplored wellness practices are introduced to audiences.
Which wellness trends have hooked YOU this year? Tell us in the comments!
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They are taking intensive wellness classes to bring new perspectives to change their lifestyles and lead healthier and happier lives.
One breath at a time
¹ The Online/Virtual Fitness Market, TBRC Business Research PVT LTD, March 22, 2022.
² Insights: The Conversation: Wellness is a way of life on Twitter, July 26, 2022.
Written by: Sara Bahar.
A content creator, copywriter, and wellness advocate.
Sara Bahar | LinkedIn
Corrections by: Jonas Leskevicius